“Movie Marketing Madness Movie marketing news, reviews and opinion by Chris Thilk. http://www.moviemarketingmadness.com” This site provides an incredible amount of detail on upcoming movies and the marketing campaigns behind them. Of particular relevance to me are those articles that discuss the word of mouth method of advertising movies and while they are all fascinating, one [...]
Archive for October, 2009
Movie Marketing Madness
Posted in Uncategorized on October 8, 2009 | Leave a Comment »
…and the Worst
Posted in Uncategorized on October 6, 2009 | Leave a Comment »
In light of the previous post, it must also be declared that not all “subversive” film marketing has been nearly as successful as that for the Blair Witch Project. In fact many films have employed viral marketing strategies that have failed abysmally. A prime example of this is the recent film Wanted; the campaign for [...]
The Best…
Posted in Uncategorized on October 5, 2009 | Leave a Comment »
Viral marketing can be incredible for its continuous innovation and the way in which it can immerse you in a fascinating fictional experience. While often campaigns may only reach the most technologically adept fans, an effective campaign can cause quite literally an overnight sensation, facilitating unprecedented levels of interest in a film that could have [...]
Introduction to Viral Marketing
Posted in Uncategorized on October 1, 2009 | Leave a Comment »
Viral marketing may be defined as a technique that takes advantage of social networks in order to increase marketing objectives, for example in relation to movies, ticket and DVD sales. A viral marketing strategy goes about this through self-replicating processes, these being equivalent to the spread of pathological or computer viruses. In broad terms then, [...]
